The China-first
social media agency
your hotel has been
looking for
We bridge the gap between your hotel brand and success in China. We increase your direct bookings from China.
Blast off with hypergrowth
from your China audience.
Content Production & Creation
Content That Commands Attention
In the luxury hospitality, brand storytelling transcends mere visuals - it is an art form that blends authenticity, cultural sophistication, and meaningful engagement.
Our team of in-house experts and creative partners curate compelling narratives, leverage immersive storytelling, and interactive elements to elevate your brand’s digital presence in China.
Community Building & Management
Cultivating Lasting Brand Prestige
In the world of luxury hospitality, visibility is only the beginning, true distinction lies in creating an enduring impression.
As digital landscapes evolve, our mission is to ensure your brand is not only discovered but remembered.
Through a sophisticated reach-and-engage strategy, we craft a dynamic content ecosystem that continuously attracts new audiences while fostering deep connections with your most loyal patrons.
Brand Strategy & Vision
From Vision to Prestige
We craft distinguished brand identities from the ground up, establishing a sophisticated digital foundation to elevate your China presence in the luxury hospitality landscape.
Our approach is meticulously designed to align with your brand’s heritage and essence, ensuring a refined and targeted approach to audience engagement.
With our expertise, you gain unparalleled clarity on where, when, and how to connect with your ideal clientele in China, fostering meaningful relationships and long-term brand prestige.
Establish Your Brand in China
SOCIAL SELLING
In the ever-evolving landscape of digital engagement, true influence is not just about observing cultural trends, it is about defining them.
As social platforms shift toward discovery-driven content, luxury hospitality brands must balance timeless elegance with contemporary relevance.
By crafting compelling narratives and trend-setting experiences, we position your brand at the forefront of cultural influence, creating a lasting impact that extends far beyond the digital realm.
PAID MEDIA
Elevate Your Brand With Data-Driven Paid Strategies
Maximizing return on investment in the luxury hospitality space requires more than just ad spend, it demands a meticulous, data-driven approach.
Our proven methodology blends strategic experimentation, continuous refinement, and high-performance media allocation to optimize results.
By seamlessly integrating premium creative content with a sophisticated media strategy, we amplify brand visibility, accelerate audience insights, and drive sustainable growth.
LET'S TALK CHINA SOCIALS!
LET'S TALK CHINA SOCIALS!
Owning every major feed in China
Audience Size
300M+
Montly Active Users
Demographics
70% Women
18-35
Content Formats
XiaoHongShu Shorts
XiaoHongShu Long-Form Videos
XiaoHongShu Carrousel Posts
Strategies
Organic
SEO
Customer Service
750M+
Montly Active Users
DouYin Shorts
DouYin Episodic Videos
DouYin Live
Daily watch-time 120 minutes per user
18-35
Advertising
Series Content
Creator Partnerships
1.3B+
Montly Active Users
Wechat Subscription Account
Wechat Articles
400M users reading long articles daily
A whopping 80% market penetration
Organic
SEO
WE’RE ON A MISSION
Chinese travelers consistently rank among the top international spenders
But here’s the catch:
Your future guests can’t see you on Instagram or Facebook. With nearly 1.3 billion users behind China’s digital wall, the real discovery happens on Xiaohongshu, Douyin, and WeChat.
The good news? You don’t have to become fluent in Mandarin memes overnight.
By partnering with a culturally-aware team who knows the rhythm of Chinese digital culture, you can open the gates to this thriving market - without stumbling through them alone.
Young Chinese travelers are done with hyper-commercialized, one-size-fits-all tour packages.
They’re seeking authentic, heartfelt experiences. Stays with soul. Places with a story.
If that sounds like your hotel… congratulations, you’re exactly what they’re looking for.
Coucou is a specialized agency. We help remarkable hotels grow their brand in China.
OUR STORY
